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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro Maker Philip Morris Says It Wants to Quit Cigarettes. Anti Smoking Advocates Are Skeptical Falling Tobacco Demand Spurs Philip Morris, Altria to Talk Merger WSJ Marlboro Black Tobacco Insider
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