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Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Camel man smoking advertisement hi res stock photography and images Alamy Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Camel "Where a Man Belongs" Advertising Poster, Vintage 1981 Design Advertisement, Cigarettes Ad Wall Art, 80s Style Print, Retro Magazine Yesterday Vault

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