Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover History Of Education Naval Postgraduate School)

Badoc Michel (Hec Paris) - The Neuro - Consumer Adapting Marketing And Communication Strategies For The Subconscious Instinctive And Irrational Consumer's Brain - Hardcover History Of Education Naval Postgraduate School)Binding: Hardcover Description: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro consumer" and shows

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