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However, a large number of experiments, surveys and focus groups (many of which are summarised in two systematic reviews published in 2012 and 2013, and which Suzi Gage has blogged about before) have found that standardised packaging changes attitudes and beliefs around smoking, including reducing the appeal of smoking, increasing the noticeability of the health warnings, and preventing people from being misled about the relative health risks of different brands (people incorrectly assume that packs in lighter colours - i.e

For overseas Chinese communities, this cultural connection can be powerful

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