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Possibly, but only with: Stronger consumer education, Affordable pricing, and Repositioning around wellness or fashion (if regulations allow)

Visual learning materials are limited to a few old, poorly maintained posters placed in inaccessible locations

Tobacco companies fought back by promoting their cigarettes with keywords like fresh, light, smooth and mild. Advertising for brands like Lucky Strike implied that smokers cough was just a side effect of low-quality tobacco or inferior processing, which could be avoided by choosing the right cigarette brand

Rates of decline varied by income level: counties in the top quintile in terms of income experienced noticeably faster declines than those in the bottom quintile