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The L&M brand cigarettes were created by Liggett & Myers, the official brand of Philip Morris

On the other hand, tobacco companies have already started investing in reduced risk products that will become increasingly important in the coming years

analysis, the estimated cost per QALY varied by the type of cessation approach, ranging from group intensive counselling without nicotine replacement at $1108 per QALY to minimal counselling with nicotine gum at $4542 per QALY

In each of the 500 cities, the researchers quantified the degree of smoking prevalence inequity on a scale from 0 (perfect equity) to 1 (complete inequity)