L'Oreal Professionnel Serioxyl Advanced Purifier Bodifier Shampoo - 300ml thickening conditioner Up to 10 hours with

Up to 10 hours with minimal fading

Apply the smoothing oil to maximise heat styling performance

We do urge some customer knowledge when it comes to bleaching as it is permanent and can be damaging if not done correctly

Detangles and smooths

L'Oreal Professionnel Serioxyl Advanced Purifier Bodifier Shampoo - 300ml thickening conditioner Up to 10 hours withScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. Its a vicious cycle and you want out. ULTRA POTENT ACTIVES: Enriched with Magnesium*, it helps to purify hair roots from buildup that can impact healthy hair growth. *Magnesium salt. ADDICTIVE FRAGRANCE: Made with hair pros, approved by dermatologists. 1st co innovation with 3 scalp pro experts: balayage and color expert. A