TEQUILA WARS: JOSE CUERVO AND THE BLOODY STRUGGLE FOR THE SPIRIT OF MEXICO BY TED GENOWAYS Deadzone One of Australia’s most acclaimed

TEQUILA WARS: JOSE CUERVO AND THE BLOODY STRUGGLE FOR THE SPIRIT OF MEXICO BY TED GENOWAYS Deadzone One of Australia’s most acclaimedA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, Jos Cuervo inherited his familys humble distillery, La Rojea, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexicos leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he

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