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The FDA's menthol ban and the 'moral dilemma' of marketing to Black customers WHYY For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just menthol tobacco products ASH > Action on Smoking & Health Why Black People Who Smoke Use Menthol Cigarettes by Arthur Keith Curated Newsletters Medium

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