Janes Stephanie - Alternate Reality Games Promotion And Participatory Culture - Hardcover LUCKYME Publication Date: 1/27/2006
Janes Stephanie - Alternate Reality Games Promotion And Participatory Culture - Hardcover LUCKYME Publication Date: 1/27/2006Binding: Hardcover Description: Using textual analysis interviews with game designers audience surveys and close analysis of player forum discussion this book examines the unique nature of the producer consumer relationship within promotional Alternate Reality Games (AR Gs). Historically AR Gs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses players can
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