Koku Paul Sergius - Marketing Higher Education Understanding How To Build And Promote The University Brand - Paperback Soul What is the purpose of

Koku Paul Sergius - Marketing Higher Education Understanding How To Build And Promote The University Brand - Paperback Soul What is the purpose ofBinding: Paperback Description: This book provides a comprehensive and accessible guide to marketing Higher Education institutions discussing how universities are service providers and how education is a service both of which need to be defined and marketed together. Unlike the current offering available on the subject this book provides a uniquely applied approach linking the theory of marketing practice to the Higher Education sector through real

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