cigarette party Roaring 20s pretzel cigarettes with white chocolate and oreos Happening now: Thousands of people

This limits the types of study design that can be employed to assess standardised packaging, with designs which help increase confidence in the findings (such as randomised control trials or before-and-after designs) not feasible [77]

This means a smoother, less bitter taste overall, which we can all agree is a win-win

This shift to eco-conscious smoking accessories continues to gain momentum, driven by an increasing awareness of the ecological and health impacts of traditional smoking products

Robert Beaglehole, chair of anti-smoking group ASH, said while it was in smokers' interests to buy cheaper smokes, it carried risk