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The brand's signature dark-green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II

Altria has strived for a balanced approach to innovation in the industry, and a solid strategy of price increases and encouraging brand awareness has paid off for the company

The interplay between respiratory microbiota and innate immunity in flavor e-cigarette vaping induced lung dysfunction

This is really encouraging news for the success of vaping as a permanent quitting method