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Therefore, in the best cigar leaf the following qualities are more or less essential: (1) good color, (2) fair body, (3) a continuous pleasant aroma, (4) fine texture combined with a certain toughness, (5) small ribs and veins, (6) good combustion so that it will hold fire for 4 or five minutes.[Pg 114] The burning must be free and even with a white or whitish-brown ash which remains intact until cigar is three-fourths smoked, (7) good size of leaf, (8) must be elastic and souple, must not be brittle, (9) it must be free from spots and light in weight

So they started selling other stuff, like paraphernalia, coffee, chocolate, and things like that

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When another option genuinely makes more sense, Praxis recommends it too