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Goniewicz ML, Kuma T, Gawron M, Knysak J, Kosmider L (2012) Nicotine Levels in Electronic Cigarettes

In the filing, the companies said they would suffer "irreparable harm" from not being able to sell the products in one of the nation's largest markets

Smoking and Health: Report of the Advisory Committee to the Surgeon General of the Public Health Service (US Department of Health, Education, and Welfare, Atlanta, 1964)

Broad promotions may feel efficient, but they create two problems: They miss high-value customers who expect tailored offers They over-discount for customers who would purchase anyway The result: lower engagement and unnecessary margin erosion