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The people who could benefit most from switching away from cigarettes are increasingly being convinced there is no point doing so

Following the massive tobacco settlements of the 1980s, which included restrictions on advertising and product placement, smoking became way less cool and candy cigs slowly disappeared from most stores on their own

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The markets in which these firms are the dominant players are declining, and they face ever increasing competition from Asia in seeking to develop new markets, said Nigel Driffield, professor of international business at Warwick Business School in England